Digital Creative
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Nike

2008-2012 Extension and creation of new direct response campaigns driving traffic to NikeStore. This involved a targeted dynamic advertising system that accommodated media targeting, behavioral targeting, and re-targeting. 

Agency: Agency.com + Signal to Noise   Role: Art Director

Direct Response

 

March Madness Social

March Madness Facebook Fanpage
Nike needed to connect March Madness fans with products. We created a Facebook fan page that allowed fans to explore the Nike sponsored college teams and point them to products to show their support.

World Cup Direct Response

  World Cup 2010 : Digital touch points included live countdowns, shoppable ads, NIKEid jersey personalization, and kit rotation in a mobile ad placement.   Watch:   Shop World Cup Jerseys   |   Personalize Your Jersey With NIKEiD    

World Cup 2010: Digital touch points included live countdowns, shoppable ads, NIKEid jersey personalization, and kit rotation in a mobile ad placement.

Watch: Shop World Cup Jerseys  |  Personalize Your Jersey With NIKEiD

 

Integrated Rich Media

  Nike Holiday 2008 Rich Media   Nike wanted a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that the idea was extended into a video that ran on Nike.com’s homepage, plus a retail version that aired in every NikeStore and NikeTown around the world.   Awards:  One Show, New York Festival, Cannes Lions (shortlist)   Watch the full video   |   Watch the interaction

Nike Holiday 2008 Rich Media

Nike wanted a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that the idea was extended into a video that ran on Nike.com’s homepage, plus a retail version that aired in every NikeStore and NikeTown around the world.

Awards: One Show, New York Festival, Cannes Lions (shortlist)

Watch the full video  |  Watch the interaction