Nike Holiday 2008 Rich Media
Nike wanted a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that the idea was extended into a video that ran on Nike.com’s homepage, plus a retail version that aired in every NikeStore and NikeTown around the world.
Awards: One Show, New York Festival, Cannes Lions (shortlist)
Watch the full video | Watch the interaction