Strategy
Strategy and redesign of key pages, refinement of the user experience, clarification of key messages to increase engagement and performance.
Cloud Conformity is a preferred cloud security, infrastructure, and compliance provider for AWS. I directed the brand styleguide, website, and product narrative in partnership with Growth and Marketing, and collaborated on a test-and-learn framework for design to optimize full-funnel performance across digital touch points.
Role: Design Director Client: Cloud Conformity
Strategy and redesign of key pages, refinement of the user experience, clarification of key messages to increase engagement and performance.