Digital Creative + Design
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GoPro

2012-2017 I was the digital team lead responsible for launching products and promotions on digital channels including gopro.com, digital advertising, e-commerce, online retail partnerships, social properties, and CRM streams.

My team also crafted most website properties (brands within brands) as well as extending the brand and product launches into the numerous social and online retailer spaces in China.

Role: AD/ACD and Digital Team Lead

Karma Launch

The Karma drone launch entailed microsite design, email marketing series, digital advertising, and asset support for all digital channels.

 
 

Web Properties + brands within the brand

Working directly with business stakeholders we were able to create the web presence and craft brands within the GoPro brand for most internal departments.

 
 

Ecommerce

Creation, evolution, and iteration of shop.gopro.com from WordPress to Demandware over a five year period. With annual sales over $200 million I lead the digital team through two redesigns, partnered with the ecommerce team iterating the shopping cart, checkout, and adding multiple new features like product zoom, shipment tracking, and live chat. My team successfully launched dozens of new products that lead to year over year profitable sales and campaigns. My team also supported the GoPro website in China and marketing initiatives on Weibo, Todou, TMall, and JD which resulted in thousands of delivered assets for simultaneous and staggered global launches.

 
 

E-commerce Campaigns

 
 

GoPro Developer Program

Invite only event where GoPro unveiled the GoPro Developer Program, an effort to support companies wanting to develop a seamless user experience between their products and GoPro products. 

Role: Creative Lead

 
 
 

GoPro Channel App (OTT)

Creative lead for all GoPro OTT channels including Roku, Playstation, Windows 10, XBOX 360, XBOX ONE, Virgin. Partnered with internal UX teams overseeing visual design of apps, advertisement creative, sheparding brand standards with hardware, design, and assets. Strong relationships and asset production workflows crated for thousands of deliverables ensuring successful and timely handoff for new app and hardware launches. 

 
 

Hardware Launch Experience

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