Direct Response
March Madness Social
March Madness Facebook Fanpage
Nike needed to connect March Madness fans with products. We created a Facebook fan page that allowed fans to explore the Nike sponsored college teams and point them to products to show their support.
World Cup Direct Response
World Cup
Digital touch points included live countdowns, shoppable ads, NIKEid jersey personalization, and kit rotation in a mobile ad placement.
Watch: Shop World Cup Jerseys | Personalize Your Jersey With NIKEiD
Integrated Rich Media
Nike Holiday Rich Media
Nike wanted a single interactive ad that would let users shop the entire Nike Women’s winter catalogue. The resulting rich-media ad was so successful (generating 4X in revenue what it cost to produce) that the idea was extended into a video that ran on Nike.com’s homepage, plus a retail version that aired in every NikeStore and NikeTown around the world.
Awards: One Show, New York Festival, Cannes Lions (shortlist)