Bladder Cancer Roadmap Website
Rapid website explorations for ImmunityBio’s non-branded bladder cancer lead funnel. The concept is ‘Your Path to Bladder Cancer.’ The goal was to keep the visuals positive, interesting, informative, and approachable.
Mood Board Exploration
Inspired by the organic patterns of cells under a microscope, this direction blends flat design, illustration, and photography for a dynamic, educational aesthetic. The flexible color palette supports accessibility and wayfinding, while modular layouts make complex information easy to navigate.
Mood Board Exploration
What if we merged the aesthetics of a respected medical journal with hand drawn story telling and testimonial video? The result is a trusted destination with a energetic human and approachable visual language.
